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• TrustPaws certification and starting level review

Certification and starting level review

• Understand clearly how your current pet-friendly offer is perceived.
• See which criteria you already meet and where the main gaps are.
• Use this as the starting point for your 30-day upgrade plan.
Included in your plan.
• 30-day Upgrade Plan and coaching

30-day Upgrade Plan and coaching

• Clear, week-by-week actions to move to the next paw level.
• Video calls and templates so your team knows exactly what to do.
• Most hotels move at least one level up before their badge goes public.
Included in your plan.
• Marketing badge pack (door and reception)

Your TrustPaws badge kit

• Eye-catching aluminium award with wooden stand for reception.
• Door and window vinyl badges in multiple sizes for subtle or bold display.
• Designed to reassure pet parents instantly at check-in.
Included in your plan.
• Welcome Kits (hotel-run add-on) — earn +$10 profit per kit

Pet Welcome Kits

• Hotel ROI & Profit: Perceived guest value: $30+.
  Your Cost: $10 per kit.
• Suggested Pet Fee Increase: $20. Your Profit: $10 per kit.
• Provides premium value-add service to pet families.
Included in your plan. Start delighting guests today.
• Listing on TrustPaws directory

Your listing on TrustPaws

• Appear where pet parents search specifically for pet-friendly stays.
• Link directly to your booking engine or preferred OTAs.
• More trust and better reviews increase conversion on all channels.
Included in your plan.
• Unlimited TrustPaws Academy Seats

TrustPaws Academy (Unlimited seats included)

• Short, focused video lessons that fit between shifts.
• Role-based tracks for front desk, housekeeping and management.
• Progress tracking so you see who is ready to welcome pet guests.
Included in your plan.

• In-room QR upsell system

In-room QR upsell system

• Each room quietly promotes pet upgrades, services and extras.
• Guests can order from their phone without calling reception.
• Track which rooms and offers perform best over time.
Included in your plan.
• Verified pet-service menu with local partners

Verified pet-service menu

• Hand-picked local vets, walkers and groomers close to your hotel.
• Gives guests peace of mind when travelling with their pets.
• Reduces the time your team spends answering the same questions.
Included in your plan.
• Monthly results dashboard

Monthly results dashboard

• See how many bookings and upsells your pet-friendly offer creates.
• Understand which channels and offers work best.
• Make better decisions with clear numbers each month.
Included in your plan.
• QR kit: desk stands and vinyl stickers

Your TrustPaws badge kit

• Eye-catching aluminium award with wooden stand for reception.
• Door and window vinyl badges in multiple sizes for subtle or bold display.
• Designed to reassure pet parents instantly at check-in.
Included in your plan.

Everything in Basic, plus:

• Featured placement on your city page

Featured placement on your city page

• Be one of the first hotels guests see in your destination.
• Stand out from competitors when pet owners compare options.
• Ideal for hotels that want to own the pet-friendly positioning.
Included in your plan.
• Pooled Google and Meta ads for pet guests

Pooled Google and Meta ads

• Tap into campaigns designed specifically to attract pet travellers.
• Get traffic from people ready to book, not just browsing.
• Benefit from pooled budgets and expert optimisation.
Included in your plan.
• Promo-code tracking and perk badge

Pooled Google and Meta ads

• Tap into campaigns designed specifically to attract pet travellers.
• Get traffic from people ready to book, not just browsing.
• Benefit from pooled budgets and expert optimisation.
Included in your plan.
• 15 TrustPaws Academy seats included

TrustPaws Academy (15 seats included)

• Short, focused video lessons that fit between shifts.
• Role-based tracks for front desk, housekeeping and management.
• Progress tracking so you see who is ready to welcome pet guests.
Included in your plan.

Everything in Pro, plus:

• Dedicated paid media campaigns for your hotel

Dedicated paid media and content

• Always-on campaigns focused on filling your rooms with pet guests.
• Creator content and social posts that show real stays with pets.
• Keeps your hotel visible across multiple channels.
Included in your plan.
• Social posts and creator content package

Dedicated paid media and content

• Always-on campaigns focused on filling your rooms with pet guests.
• Creator content and social posts that show real stays with pets.
• Keeps your hotel visible across multiple channels.
Included in your plan.
• Weekly optimisation call with a senior consultant

Weekly optimisation calls

• Review results each week with a senior pet-friendly consultant.
• Fix bottlenecks quickly and test new ideas safely.
• Turn pet-friendly from a nice extra into a serious revenue line.
Included in your plan.
• Light city-level exclusivity (where available)

Featured placement on your city page

• Be one of the first hotels guests see in your destination.
• Stand out from competitors when pet owners compare options.
• Ideal for hotels that want to own the pet-friendly positioning.
Included in your plan.
• 50 TrustPaws Academy seats included

TrustPaws Academy (50 seats included)

• Short, focused video lessons that fit between shifts.
• Role-based tracks for front desk, housekeeping and management.
• Progress tracking so you see who is ready to welcome pet guests.
Included in your plan.