Certified pet-friendly hotel programme
The complete system that turns the 1 in 4 guests who travel with a pet into your highest-value, most loyal segment — from welcome kit to staff training to OTA-visible certification.
The opportunity
0%
of travellers bring a pet
The opportunity
Pet travel grew 18% last year and shows no sign of slowing. The hotels that win this segment do it deliberately — with a system, not a checkbox.
Guests travelling with pets
0
1 in 4 travellers brings a dog or cat. Most hotels treat them as an afterthought.
Extra spend per pet stay
€ 0
Premium F&B, longer stays, room upgrades, ancillary services.
Rebook rate
0
Pet families return to properties that treated them well. Loyalty multiplied.
Before & after
What your hotel gets
From the certification process to the lobby plaque to the QR menu in every room, every piece is built to work together — and to make money.
Official 1 to 5 Paw grade. The mark guests recognise on OTAs.
Premium lobby display that justifies your pet fees at a glance.
€10 profit per kit. Hotel charges €20, pays €10. Guest takes the bag home.
Guests book walkers, sitters and grooming on their phone.
Reception, Concierge & Housekeeping courses. 35% fewer complaints.
Listed for the 41% of travellers who actively search pet-friendly stays.
4+ Paw properties qualify for press coverage and editorial features.
30-day personal onboarding. Direct line, not a ticket queue.
The welcome kit
A co-branded cotton clutch with your hotel name alongside the TrustPaws mark, packed with eco-friendly amenities: two foldable bowls, a compostable cleansing wipe, a play ball, a roll of biodegradable waste bags, a "Pet in Room" door hanger, and a QR info card you control.
Designed and produced in Italy. Each kit is made to order for the partner property.
The lobby plaque
Brushed aluminium plate mounted on a hardwood base, custom-printed with your hotel's name, the 1-to-5 Paw certification grade, and the year. Sits on your reception desk from day one of certification — visible, tactile, and a quiet sign that the property meets the standard.
Refreshed each year your certification renews. Guests see the year, staff see the standard.
Your return on investment
Adjust the four sliders for your property. The calculator runs the full TrustPaws linear ROI model — kit margins, staff time saved through the QR menu and training, plus net-new bookings from loyalty, reviews, and the directory.
€4,001
After your TrustPaws subscription
Based on the TrustPaws linear ROI model: 30% of pet stays use the QR menu (saving 15 min each), 5% of stays avoid an incident through staff training, 10% of pet families return specifically because of the experience, plus tier-scaled net-new bookings from reviews and the directory (1–4 review bookings and 2–5 directory bookings depending on hotel size). Kit volume scales linearly with rooms (rounded to nearest box of 20).
Plans & pricing
Every plan includes the full TrustPaws programme — certification, plaque, kits, QR menu, staff academy, directory listing, City Award eligibility, and a named account manager. The price tier depends only on your room count.
Every plan includes
Welcome kits · included in every plan
Hotel pays
€10/kit
Auto-shipped
by TrustPaws
Guest pays
€20/kit
Added to standard
pet fee at check-in
Hotel keeps
€10/kit
Pure margin,
no overhead
Guest value
€35+
Perceived value
of kit contents
Monthly kit shipments scale to your room count (rounded to the nearest box of 20, ~50% safety buffer for peak season). From your manager dashboard, skip or pause shipments any time based on inventory and occupancy.
Month-to-month · No annual contracts · No setup fees · Cancel any time
How it works
From first call to lobby plaque, the typical onboarding takes less than a month — and the first kits ship the same week certification confirms.
01
A digital snapshot of your existing pet operations. We grade the property on the 1-to-5 Paw scale and identify the upgrades that move the needle fastest.
02
Policy templates, SOPs, the staff training courses, QR code setup, kit personalisation — done with your account manager, not handed off to you.
03
The brushed aluminium plaque arrives. Your directory listing goes live. Award nomination submitted. Kits start selling. The system runs.
Your guests notice the difference between a flat fee and a premium welcome kit, a trained team, and a professional sitter at the tap of a screen. So do your reviews. So does your revenue.
Pet travel is up 18% year on year. The hotels that move first own the segment for their city. Get certified before your competition does.
Start your certification